Cristina Guirado is an International Account Supervisor at Iboo Agency and a Content Creator based in Barcelona, Spain. She works at the intersection of strategy, creativity and execution, leading digital advertising projects for international brands across sectors such as food and beauty, including Danone, Affinity and Olistic.

With a background rooted in visual culture, art and digital storytelling, Cristina brings a sharp eye for craft, clarity and effectiveness. Her experience collaborating with international brands and multidisciplinary teams allows her to assess ideas not only for their creative value, but for their relevance and impact in today’s evolving digital landscape. She evaluates creative work based on the strength of the idea, its execution and its ability to connect with audiences.