David «Pez» Arafat, with a 25-year career in advertising, has established himself as a multidisciplinary creative. Over the past decade, he has focused his passion on technology, leading innovative projects involving artificial intelligence, augmented and virtual reality, and the development of video games and virtual worlds. His work has made a significant impact through collaborations with leading brands such as Sony Music, Microsoft, and Spotify, positioning him as a pioneer at the intersection of creativity and technology.

He is currently the VP of Creative at Element, an independent digital agency, while also participating in various tech-driven independent projects. His passion for education has led him to teach and mentor at Miami Ad School, ISDI, and Profetic.