Specialist in strategic creativity, branding, art direction, conceptualization, copywriting, with almost 20 years of experience, with a stint in prominent international agencies and networks such as: MullenLowe Bolivia, Consorcio Publicitario / VMLY&R, ATHOS / TBWA, I Estrategas en Comunicación, and currently 3 years leading BRO.

It obtained multiple recognitions in local and international advertising festivals, currently Bro was recognized as: Breakthrough Agency of the year in Bolivia. He was also a judge at different festivals, for different categories.