Executive Creative Director with over 20 years of experience leading creative teams in both network and independent advertising agencies.

I began my career at Scholz & Friends and soon moved to Remo. Later, I took a leap to FCB as the creative lead for its Madrid office, managing the group’s multinational accounts. In recent years, I’ve embraced the indie spirit—first at RK People, overseeing creativity for both Madrid and Barcelona offices, and for the past three years at Padre Group, where I lead the creative department for the Spain and Mexico offices.

In a nutshell:
My wife and kids are my greatest source of joy and strength.
Disappointments, belief in the impossible, and resilience? I owe those to my Atleti.
And as for fueling my imagination, I find it in the stories of characters like Arturo Bandini, Ignatius J. Reilly, and Holden Caulfield.

I’m passionate about strategy and brand building. I love creating and leading creative teams, as well as mentoring young creatives, helping them develop their talent.