Professional in Advertising, creativity professor, and entrepreneur. For two decades, he has worked as a creative director for major local and multinational brands and advertising agencies. He is currently a partner and Chief Creative Officer at ZELVA, a Voice Over Artist, and the founder of the Bosque Secreto project.

Throughout his 20-year career in the advertising industry, his work has received multiple national and international awards. He has also served as a jury member at creativity and effectiveness festivals. Additionally, he is a speaker and trainer for various universities, academies, and companies, both nationally and internationally, specializing in leadership, digital marketing, and Generative AI.