Eduardo is an International marketer with more that 20 years of experience in international marketing, product & business development. Industrial Engineer with an MBA from Georgia Tech. He has lived and worked in USA, Brazil, Costa Rica and Peru, leading regional teams, and global projects. He is one of the founders of VALOR, agency recognized in 2023 as the third most effective Advertising agency in LATAM by EFFIE and the third most creative Indie in the world according to the WINA festival

Rodrigo has more than 20 years of experience in Advertising and Marketing. He has won the most important awards in the industry such as Grand Prix at the Cannes, El Ojo, El Sol and other important recognitions such as CLIO, LIA, FIAP and NY FESTIVALS. In his vast experience, he has led advertising Strategic Planning teams for projects in various countries such as Peru, Argentina, Colombia and Spain, and was VP of Creative Strategy for the communications agency responsible for Coca-Cola’s creativity for the United States, working from Atlanta. Together with their two partners, they created VALOR, the most effective Advertising agency in Peru in 2023 according to EFFIE and the third most creative Indie in the world according to the WINA festival. From VALOR, they work with big brands such as CLARO, NESTLÉ, PEPSICO, MOTOROLA, MASTERCARD among others.