It was more than 18 years of experience in communication, marketing and events. After a few years working in the market, in 2007 I decided to undertake and with that MC4x was born. MC4x made me an even more complete and diverse professional, and I have opportunity to work with a lot of big brands like HSBC, O BOTICARIO, THONSON REUTERS, BRADESCO, SKY, WARNER BROS, EBANKS, EVENTIM and others. With this partners we made Olympics Game Rio 2016, Lollapalooza and more. I am passionate about sport and the impact it has on the lives of people, brands and society. And I believe than brand experience made de difference in the communication with the consumer.