With nearly two decades of experience in the advertising and media industry, Fitri has established
herself as a visionary leader driving transformative change, redefining what media agencies can
achieve.

As General Manager of i-dac Indonesia, she has elevated the agency to remarkable success,
culminating in its recognition as the Best of Show Agency at the Mob-Ex APAC Awards 2024. Under
her leadership, i-dac Indonesia has also maintained its status as one of the Top 4 Media Agencies of
the Year for four consecutive years (2021–2024).

Fitri’s career is highlighted by a series of meaningful achievements, including Gold, Silver, and Bronze
wins on respected platforms like Mob-Ex, Marketing Excellence Awards, and Citra Pariwara. Her work
has also been recognized by Spikes Asia, MMA Smarties, and YouTube Works, showcasing her
dedication to creating thoughtful and impactful campaigns. These accomplishments underscore
her ability to blend strategic vision with creative execution, contributing to media excellence and
industry growth.

Beyond her professional achievements, Fitri is passionate about giving back to the industry. She
shares her knowledge as a speaker and mentor at various events, supporting and inspiring the next
generation of talent. Her commitment to the field was acknowledged through her role as a jury member at Citra Pariwara 2023, reflecting her respect within the advertising community.