Gerardo Saavedra is Founder and Chief Creative Officer at Felipa: Creative Studio. He previously worked at companies such as Terán/TBWA, Publicis, and Jung Von Matt, in addition to being Creative Director of Miami Ad School Mexico City. He has been recognized by festivals such as Cannes Lions, Art Directors Club, One Show, New York Festivals, FIAP, Ojo de Iberoamérica, Effie Awards, Circulo de Oro, Caracol de Plata, IAB Mixx, among others. With Felipa, he has worked with brands such as Riot Games, Procter & Gamble, Old Spice, Gillette, Downy, Herbal Essences, Google, Uber, Campbell’s, and Goldfish. For 7 years he was a professor at the Miami Ad School, leading his students to achieve around 50 awards at national and international festivals, forging a new generation of creatives in Mexico.