Communications and public relations professional with more than 20 years of experience in corporate communications, marketing, public affairs, and healthcare access. She is the founder of ORANGE LATAM, a global communications company with operations in Peru, Ecuador, Colombia, and Chile. She is frequently invited by international organizations such as the World Health Organization (WHO) in London, the Union for International Cancer Control (UICC) in Malaysia, the Bill & Melinda Gates Foundation in London, and the Carlos Slim Foundation in Mexico, among other local and international institutions, to share her expertise on successful communication campaigns across government, society, and healthcare sectors.

She has led numerous strategic communication campaigns in Peru and across the region for key industries including pharmaceuticals, consumer goods, retail, energy, hydrocarbons, education, technology, and services, developing high-impact initiatives throughout Latin America and other continents. Many of these campaigns have been recognized at leading international industry awards, earning distinctions in countries such as the United Kingdom, France, Spain, Switzerland, Bulgaria, Armenia, Malaysia, Mexico, Colombia, and Peru.

She has extensive experience in the design and implementation of corporate positioning strategies, product and service launches, commercial campaigns, reputation management, and crisis communications.

Under her leadership, ORANGE LATAM has been recognized as Peru’s Best Public Relations Agency for the past five consecutive years by TOP FICE Iberoamérica, and has also been included among the top 100 independent agencies in Europe and the Americas. In addition, PRovoke Media, one of the most influential global industry references, ranked ORANGE LATAM among the top 15 agencies in Latin America. Thanks to her talent and vision, ORANGE LATAM has also become the first and only Peruvian agency to receive prestigious international awards such as the PRWeek Global Awards, PRWeek Purpose Awards, SABRE Global Awards, and IPRA Golden World Awards, among others.

Currently, Gianina Orellana also serves as President and board member of several business and professional associations and organizations.