Gonzalo is Executive Creative Director at Alva Creative House, an independent creative agency recognized for its work in innovation, sustainability, and gender issues. After holding several positions at local and international agencies, he was named ECD and CCO for MullenLowe Uruguay and Paraguay. He also served on global projects for the Lowe network in Europe and Asia. His work has been awarded at D&AD, Cannes Lions, FIAP, The Cup, Wave, Effie, New York Festivals Medals :), El Ojo de Iberoamérica, and more. He was awarded Best Creative Director twice and served as a jury member at most regional award shows. Besides working in advertising, he is actively involved in UX projects and creative collaboration on Behavioral Design, among other projects. He holds a Master’s Degree in Innovation from Universidad de Barcelona and also reads a lot about everything, although none of this has cured his obsession with the future.