«Winning hearts with tailored solutions, convincing minds, and outperforming the market!»

Hardy Foerster is the founder of hmf, an innovative agency group specializing in product and brand strategy across the DACH region, with offices in Mannheim, Berlin, and Zug (Switzerland).

hmf primarily serves internationally active corporations in the healthcare sector, including Bayer, Pfizer, Reckitt, Sanofi and Zentiva.

Hardy Foerster’s creative career began almost 30 years ago as a freelance copywriter and concept developer, financing his business studies through his work. After graduating in 2002 with a master degree in business administration (specializing in marketing, controlling, and psychology), he founded hmf in Mannheim in 2006.