Helene Vetik is an award-winning Estonian graphic designer and creative director, and a founding partner of Hmmm Creative Studio in Tallinn. She works at the intersection of visual communication, branding, and illustration, leading projects for cultural institutions, public organizations, and international clients. A graduate of the Estonian Academy of Arts, Vetik has also contributed to design education and lectured at leading international universities. Her multidisciplinary practice spans identity design, editorial work, and creative direction, reflecting a strong sensitivity to storytelling and visual culture. Recognized as Estonia’s Designer of the Year, she is known for her distinctive voice and ability to shape contemporary visual narratives.