With over 25 years of experience across Africa, the Middle East, and Europe, Issam is a senior creative leader operating at the intersection of brand strategy, creativity, and cultural intelligence. He brings a cross-market, context-driven perspective to evaluating ideas. A seasoned international jury member across leading global festivals, he has consistently contributed to recognizing work that balances originality, craft, relevance, and measurable impact. He is also actively engaged in regional and international innovation ecosystems.