Introducing Joao, the Global Executive Creative Director of Atlantis! With over a decade of creative prowess, Joao has left an indelible mark on the advertising landscape, spanning countries from Mozambique to Dubai, with pit stops in Spain, the UK, and Dublin along the way. A firm believer that creativity is the ultimate problem solver for everything, Joao is deeply enamored with the craft. He has sculpted the narratives of iconic brands such as Vodafone, L’Oreal, NY, KIA, Jeep, Maserati, Etihad, NIVEA, Pfizer, Novartis, and presently, Atlantis. His trophy cabinet boasts honors from Eurobest, Gold and Bronze FIAP, New York Festivals, CCP, and more. Driven by a shared passion for brands, humanity, and unabashed creativity, Joao relishes in the excitement of reshaping consumer behavior through captivating ideas. When he’s not crafting campaigns, you’ll find him hitting the CrossFit box, accompanied by his loyal companion, Bachus – a golden retriever with a heart as golden as his owner’s creativity.