Juan Zilli holds a degree in Communication from Universidad Popular Autónoma del Estado de Puebla (Mexico) and a Master’s degree in Advertising from Universidad Pontificia Comillas – ICADE (Madrid).

He has over 20 years of international experience in communication, creativity, and advertising.

He began his career at Tapsa, continued at Proximity, and later co-founded the agency Ontwice in Mexico, where he served as Creative Director, developing strategic communication and creative projects for international brands such as Microsoft and Samsung.

Juan Zilli is currently a Creative Director at APPLE TREE, working for clients including Mahou, Pernod Ricard, Mapfre, the European Union, IKEA, and LEGO, among others.

He has been a professor at institutions such as ICEMD-ESIC, Miami Ad School, and Escuela Superior de Publicidad, and a speaker at events including Hoy es Marketing and The Future of Advertising. He has delivered talks on creativity and communication in cities such as Madrid, Barcelona, Zaragoza, Valencia, Bogotá, Guadalajara, and Mexico City.