I am the Executive Creative Director at one of Spain’s most prominent independent agencies. My adventure in advertising, now spanning over 10 years, has been marked by the personal approach afforded by independent creative agencies. During the last five years at Grow, I led the creative direction in healthcare and have now returned to the consumer world, enjoying the convergence of these sectors. I’ve had the pleasure of working with a diverse range of clients and sectors such as FCA Group, Piaggio, Coca Cola, Disney, BBVA, Pfizer, GSK, and Johnson & Johnson. My career has allowed me to win awards at festivals like Fepi, Lisbon, Best n Beauty, Aspid, Wina, Sannis, AEVEA, and Evento Plus. Honestly, I don’t know how I ended up in advertising; I just wanted to be an artist, which is why I studied Fine Arts and art direction. But now I know this is where I belong. I am passionate about combining method and madness in each campaign I create, always searching for that «WOW» idea but with a clear objective