Advertising creative with more than 14 years of experience, he worked in agencies at the Uruguayan market like: Cautiva and Punto Ogilvy and in the Peruvian market: Pragma, MullenLowe and Tribeca Media, where he holds the position of General Creative Director. He is also a creativity teacher at Brother Lima. Throughout his career his work has been recognized at different local and international festivals such as: El OJO, EL SOL, WINA,FIAP, SANISS, LUUM, IDEAS,IAB MIX,WAVE, EFFIE (Uruguay, Peru and Latam), DESACHATE, among others.