Publicist with more than 10 years of experience. He has led teams in different agencies, planning and executing the creativity of multichannel campaigns for brands such as Mibanco, Prima AFP, Banco de Crédito, Interbank, Tottus, Calidda, Fibraforte, among others. In 2013 he founded the independent agency Chamán, which quickly positioned itself in the Peruvian market. In his career he has specialized in branding and strategic communication, achieving more than ten awards in festivals such as APAP, FIP, FEPI, FICE, and WINA.