Maria Jose Madriz

Creative Director of Joystick FIFCO

Costa Rica

Creative Director at Joystick FIFCO, the Independent Agency of the Year in Costa Rica. 

In 2021, she became the youngest female Creative Director in the country, beginning her career at McCann SJO. During her tenure, she organized activities to commemorate International Women’s Day for McCann Worldgroup and developed gender equity initiatives for her local team.

She leads major national brands as well as regional brands with a presence in Mexico and Central America. Her projects and campaigns have earned awards at the Effie Awards Costa Rica, Festival Antigua, and WINA. She was part of the team of directors that won Agency of the Year at the WINA Festival 2024.

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