Mariana Arce is a Copywriter and Art Director at McCarthy Bolivia, driven by a passion for bold, idea-led creativity. She made history winning Bolivia’s first-ever Print award at El Ojo de Iberoamérica, marking a milestone for the country’s creative industry. Currently serving as Regional Director of Cannes Lions Bolivia, committed to elevating local talent on a global stage. With a multidisciplinary approach that blends strategy, storytelling and visual thinking, she has developed award-winning campaigns. Mariana constantly explores new uses of AI in visual production, pushing creativity forward.