Graduated in Advertising and Public Relations from the Higher School of Advertising. With more than 20 years dedicated to the advertising industry, he has been part of the creative teams at prestigious national and international agencies such as Ogilvy, DDB, JWT, and The Partner. Over the course of his career, he has led creative work for accounts including Telefónica, SEUR, Freixenet, Nestlé, C&A, Johnson & Johnson, Vodafone, Osborne, Hasbro, AstraZeneca, AbbVie, Roche, Janssen, Novo Nordisk, Pfizer, among others.