I work in advertising. I work in the creative department of companies. I work with people and I love working with groups of people. I work to learn new things every day. I work to recycle myself, to grow, to enjoy chaos, to transform black into white or rainbows. I work believing in the impossible but managing the possible. I prefer ‘better together’ and push ‘update or die’. I work thinking, writing and telling strategies and stories for brands. I will work at the job I love until the deadline do us part.

Simmered as a copywriter, creative director and executive creative director in a dozen agencies of varying size and profile.  Highlights include FCB London, Tiempo BBDO, Publicis Casadevall & Pedreño, Mullen Lowe, Tactics Europe and currently WATSON, where I am Executive Creative Director and part of the company’s management committee.

Radio & Audio Jury at Cannes Lions in 2019. 

Grand Jury La Lluna Festival in 2018.

Online Jury for El Sol on several occasions and Grand Jury in 2023. Coming soon at WINA festival 2025.

Awards. 2 Bronze Lions at CANNES. Several awards in advertising festivals: EL SOL, CDC, LURZER’S ARCHIVE, EL CHUPETE, BEST AWARDS ALIMENTARIA, BEST & BEAUTY AWARDS, AGRIPINA, SMILE FESTIVAL, PUBLIFESTIVAL, LAUS, WINA AWARDS.

I am also part of the association MAS MUJERES CREATIVAS since two years ago.