Monica Parra is a Brand & Growth Marketing leader with over 12 years of experience shaping digital-first brands across Latin America. She currently leads Brand & Growth Marketing at Rappi, overseeing regional strategies that connect creativity, culture, and performance for one of the region’s largest consumer tech platforms.

Alongside her corporate career, she serves as a university professor, mentor, and industry speaker, sharing her expertise in brand strategy, digital marketing, and growth with emerging talent and professional communities. Her work has been recognized by leading industry awards, including YouTube Works and Latam Digital, and she brings a strategic, consumer-centric perspective and a strong commitment to elevating both brands and the next generation of marketers.