Pedro Gonzalez is Strategy Director of the agency 9 Días, a creative and strategic advertising agency, founded in 2010 in Seville (Spain). He began his professional career as an archaeologist, his other great passion, but in the end he had to choose one, and Advertising was finally the sufferer. In his more than 15 years of professional career in the world of communication, he has worked with national and international brands, from different fields: food, tourism, luxury, automotive, retail, etc. Some of these brands include Real Betis Balompie, El Corte Inglés, Audi, Coca-Cola, Hotel Puente Romano, Sendra Boots, Tosfrit, DOP Jabugo, Pampling, Malaga City Council, Seville City Council, Hotel Ritz Madrid, Casino Marbella, or Vueling, among others. Some of the awards won by the agency in recent years include Gold at WINA 2021, Agripina Awards and Luxury Advertisign Awards. Why 9 Días? Because we are so passionate about our work that we would dedicate 9 days a week to it.