Perla Castelan

General Creative Director of Conektica

Mexico

Designer, advertiser, creative, visual artist, and entrepreneur. She holds a degree in Graphic Design from Ibero Puebla and is the Founder and CEO of Conektica Creative Agency. She specializes in brand creation and positioning strategies.

She has served as a brand consultant for Grupo Asesor Empresarial, supporting entrepreneurs and the Innovarte business group. Currently, she is a board member of ADD, a collective of creative companies. She is an affiliate member of IAB Mexico and AVE (Alliance for the Strategic Value of Brands), where she also served on the board of directors (2022/2023).

She has participated as a jury member for the Effie Awards (2021, 2022, 2023), as well as the Gerety Awards. She has received awards in branding from a! Diseño, and has won recognitions at the WINA Awards, Diseña México, and Latam Pack. Most recently, she served as a jury member at the WINA Awards 2023.

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