Rafa is Co-CCO of jotabequ&thejuju, Costa Rica. With more than 15 years of experience, he has been part of campaigns for brands such as Burger King, Heinz, Johnny Walker, PlayStation, Pepsi and many more. He has won over 100 awards including Effie (local, LATAM, global), Cannes Lions, London International Awards, New York Festivals, FIAP, El Ojo de Iberoamérica, El Sol, WINA and more. Career milestones include being part of the launch of a video game for PlayStation in LATAM, leading Burger King to over 40 awards in one year, making the agency one of the most effective in the world, pioneering one of the first AI-generated songs of a deceased artist in the world, and impactful campaigns such as the approval of same-sex marriage in Costa Rica, the first green cryptocurrency center in Costa Rica and a jaguar conservation initiative.