With a distinguished career spanning more than two decades in advertising and media, Rosa Llamas has held leadership roles at prestigious agencies such as OMD and Irismedia. Her extensive expertise includes strategic consulting, research and media planning for renowned international clients, including McDonald’s, Fox, BBVA or Hasbro. Since March 2023, Rosa has served as Managing Director at Irismedia Media Agency, leading the executive management of the company with a focus on ensuring the success of clients’ integrated campaigns, both nationally and internationally. Under her leadership, the independent agency has established strong relationships with clients such as MNTO, Promperu, Madrid Destino, Asturias Tourism and Gullón, among others. This commitment to excellence and performance has been recognised with multiple WINA awards since 2017.