Rui Fabricio Monroy Velásquez, MBA and Commercial Engineer, is the National Deputy Manager of Marketing and Communication at Banco Unión S.A., with over 20 years of experience leading marketing strategies, communications, and product development in the financial and telecommunications sectors. An expert in innovative advertising campaigns and digital transformation, he is known for his focus on achieving tangible results and sustainable growth. He has served as a jury member at prestigious events such as The Add Forum PHNX (2023-2025), the Locoto Advertising Festival 2023, and the Effie Latam Awards 2022.