Soledad Fantuzzi is Marketing Manager for Starbucks at Alsea South America, where she leads brand strategy, innovation, and communications across multiple markets in the region. With a distinguished background in strategic marketing and purpose-driven brand building, she has led campaigns that integrate creativity, customer experience, social impact, and sustainability, aligned with global standards and local realities.

In her role, she has developed initiatives with strong cultural and creative impact, combining storytelling, product innovation, experiential activations, and collaboration with communities—positioning Starbucks as a relevant, approachable brand that is constantly evolving. Her perspective bridges creativity with strategy and business, offering a comprehensive vision of how well-executed ideas generate real value for brands and for people.