Suvi Lähde

Executive Creative Director of SEK

Finland

Suvi is an Executive Creative Director at SEK in Helsinki, where she believes in the power of creativity to craft a better future. She shapes brands with ideas that challenge conventions and spark curiosity. With experience on juries and steering committees, including Cannes Lions, Effies, and Golden Drum, she brings a strategic and human-centered perspective to evaluating work and leading discussions.

Known for her diligent approach, creative insights, and ability to connect the big picture with the smallest details, Suvi values creativity that moves beyond expectations, setting new standards for independent creativity. She is passionate about recognizing ideas that not only stand out but also ignite new possibilities across strategy, craft, and impact.

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