Tanya De Poli

Chief Executive Officer of Founders Agency

Mexico

Tanya is a Founder and Chief Executive Officer at Founders, an independent creative Agency that was born in November 2019 Founders has been cataloged as a «Phenomenon», by many in the industry, after opening 6 offices in its first 3 years. They currently work for Spotify, Netflix, New York City, Lipton, Casa Azul Tequila, Paramount, The Heineken Group, amongst others.

Tanya led the global marketing campaign for the launch for Squid Game Season z across +40 markets. It has been coined as one of the largest global marketing efforts for a series launch in history.

Tanya was a speaker at Cannes Lions in 2022 where she shared what it takes to jump into the abyss and start something new.

Before deciding to branch into the world of indie agencies, Tanya became the youngest appointed GM in Ogilvy globals history, at age 29. Under her leadership Ogilvy Miami worked with very large accounts such as: Starbucks LATAM, KFC (40 markets across LATAM + Caribbean), and Universal Orlando Resorts.

Tanya is an advocate for gender equality, and is proud to lead a team that is 75% female, most of which оссиру leadership roles at Founders. She seeks to continue expanding opportunities for minorities in advertising through her role in the industry

Meet the juries 2025

Find all the news
of the
Wina Festival

Directly on to your mailbox