Today, I’m the Head of Digital Marketing at SAVAL HQ & regional, with more than 10 years of experience in digital marketing at retail companies such as Nestlé Spain, Nutresa, and Unilever, tech companies as SAP and Tech Data Europe, and dermocosmetic companies as Bioderma and Beiersdorf where I have worked as Digital Marketing and Media Manager at regional level for Latin America, leading 360 campaigns produced from scratch for the region, expanding them globally, including all media planning and 360 CRM strategies. I achieved over 170% growth in e-commerce, 7,5% CTR and 53% Net Sales growth at the regional level. Recently, I have been leading regional digital architecture strategy projects, including B2C and B2B UX/UI and LMS projects, as well the development and migration to powerful CMS platforms that enable digital transformation in the pharmaceutical industry training all the salesforce teams in three of these companies.