Commercial Engineer with a Master’s degree in Marketing and Consumer Behavior. She is Marketing Manager at Falabella and previously led Marketing at SMU, VIVO, and Cencosud. She has worked on branding and customer experience strategies. She is a professor in the Master’s in Marketing Management program at Universidad Adolfo Ibáñez. She was recognized as Best Marketing Manager 2023 and is ranked among the most admired and effective marketers according to recent rankings.