I’ve been creating for as long as I remember – drawing, sculpting, breaking, fixing, writing, and dreaming of ideas led me to a career in advertising. I started out as a Graphic Designer and turned to Copywriting over a decade ago. I’ve had the good fortune of being able to build an impressive portfolio of work on brands such as Standard Bank, Sowetan, Nissan, Mazda, Discovery Life, M-Net, Metropolitan, African Bank, and OLX, at some of the best agencies in South Africa. I have a few awards won both locally and internationally, but my proudest moment is still that one time my Grandmother bragged to her friends about a TV commercial I made for Discovery Life: “Ela ya makgoa a go bina ko lenyalong”; which is reflective of his passion for creating insightful work that resonates with the local market.