Tona Olvera

VP of Creative of Ache

Mexico

Creative Director specialized in experiential marketing, branding, and storytelling with over 15 years of experience. Proudly born and raised in Mexico City, I was influenced by parents who showed me the significance of intuition in creative communication. Currently leading creative strategies at Ache Group, a renowned Mexican independent agency with a legacy of two decades. My track record includes directing global campaigns for brands like Spotify Mexico, Netflix, and Jose Cuervo, where I’ve developed immersive experiences and innovative communication strategies.

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