With a career built in digital and creative companies, Victor is currently Managing Director of Padre Group. From an early age, Víctor has flourished in agency management positions, starting as Managing Director of Brandigital Spain, WPP’s Digital Marketing agency, where he became a member of the global management board with responsibility for the European and Latin American clients’ digital strategy. Later, he led the independent creative agency, September, part of Padre Group, before then becoming that Group’s Managing Director. He has worked extensively with top-tier brands such as MasterCard, Danone, Adidas, Mahou San Miguel, Free Now, Carlsberg and Avon, among others, winning awards at advertising festivals including El Sol, Cdec, WINA to name a few. As an active collaborator in marketing media, Victor also speaks regularly at advertising industry conferences and events, as well as participating as international juror at festivals such as WINA and El Sol.