Co-Founder and Director, AMEN (Uruguay)

Bachelor of Arts in Communication, Professor of Strategic Planning at the Catholic University of Uruguay

Board Member of the Association of Uruguayan Advertising Agencies

Board Member of CONARP (National Advertising Self-Regulation Council)

Member of Judge’s Panel in 2011 GOLD Campaign

Member of Judge’s Panel 2018 Eye of Iberoamérica 

President of Effie Uruguay in 2015

International Speaker for UN Women in NYC, La Ceiba Festival in Havana, WEP Business Forum in San Pablo, Brazil and at various seminars on the national level. She has also given lectures at workshops for the Chamber of Advertisers, Catholic University, ORT University, University of Montevideo, and the University of Labor. 

She began her advertising career at Young & Rubicam Uruguay in 1991, and in 2008 she co-founded Amén along with Nacho Vallejo.