El festival es el único de inscripción gratuita, donde sólo pagan derechos de premiación los ganadores (descubra cómo y si puede inscribir aquí) y además es el único que premia exclusivamente a las agencias publicitarias y redes multinacionales independientes.
El WINA más que un festival, es un movimiento que busca darle mayor credibilidad y reputación a la industria, con un grupo de 90 jurados de los 5 continentes y reconocidos por su transparencia, voluntad de cambio y ética, valores con los que se identifica la organización del Festival.
“Vamos a demostrar que la publicidad es un poderoso agente de cambio que como tal somos parte de él, y los festivales no somos ajenos a este reto, por eso desde la inscripción hasta el juzgamiento demostraremos con transparencia que buscamos una nueva forma de hacer festivales, para atraer además a todas esas grandes agencias independientes que perdieron su fe y credibilidad en algunas premiaciones publicitarias”. Es la consigna de Mauricio Rodríguez Vargas, director del WINA para Iberoamérica y CMO del WINA 2016.[:en]With the support of big referents, both global and regional, from the advertising and marketing industry WINA -World Independent Advertising Awards, arises. This Festival is an answer to a growing tendency of independent professionals and agencies in pursuit for a fair, objective and impartial place that represent them and their work.
The Festival is unique, since its registration has no fee; and the only thing in need of payment is the Winners Fee. Besides is the only one who awards exclusively independent agencies and worldwide networks.
WINA, more than a festival, is a movement that want’s to give greater credibility and reputation to the advertising industry, with a group of 90 judges from the five continents and acknowledged by their transparency, willingness to change, ethics and values on which this Festival is created.
“We are going to demonstrate that the advertising industry has the ability to make a change, and as it is, we are a part of it. Festivals are not unrelated to this challenge, that is why from the registration, to the judging we will demonstrate with transparency that we are looking for a new way of making advertising Festivals. We want to attract all of those big independent agencies that has lost their faith and credibility in advertising awards”. Thats the goal of Mauricio Rodriguez Vargas, director of the WINA for Iberoamerica and CMO of the WINA 2016.[:]