Managing Director, ODDEFY, (Philippines)

Via Villafuerte is the founder and Managing Director of Oddefy Agency, a full-scale integrated marketing group from the Philippines that is rooted in creative disruption and effective communication in bringing about work that is unique and inspiring. They are a fresh young group of marketers and also one of the rising agencies in their market.

Albeit barely two years old,  Oddefy Agency has already won partnerships and bagged some awards with renowned brands,  both international and regional, such as Citibank, JobStreet, Grab, AXA and Klook. Their out of the box approach and belief in simple yet impactful marketing makes this group a force to watch out for.

Via has been with the marketing industry for almost 10 years now, half on the brand side as a brand/product manager, and then later joining the agency side. She is also a Young Lion Media Academy graduate last 2019.