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Bosco García: Juror WINA 2020

CMO, MELLER, (Spain)


He studied Industrial Engineering, then he worked as Headhunter at Michael Page for 2 and a half years, now for almost 4 years he has been working at Meller, a glasses and watches ecommerce, first as Business Analyst then as Project Manager and for 2 years as CMO. He also works as an Advisor in other fashion ecommerce.

He has a holistic view of the strategy from product development, marketing campaign planning and the creation of automatic, scalable and personalized sales funnels at each stage of the customer journey. The goal is to create an optimal user experience across all digital channels, from acquiring new buyers to building a loyal customer base. He  relies on lean methodologies to test new growth strategies and tactics.

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