Mihai Gondu, ECD, TOMORROW, Shanghai – China
Mihai Gongu is currently ECD of TOMORROW Shanghai, a Swedish-owned shop recently named Boutique Agency of the Year across Greater China by Campaign Asia. He was previously Creative Director in Jung von Matt/Spree on MINI, contributing to most awarded year in JvM’s history and a teacher at Miami Ad School in Berlin. Before that he was ECD of GMP/Jung von Matt Bucharest, the 7th ranking independent agency in the Global Effie Index and twice awarded Best Independent Agency of CEE at Golden Drum. And for the few who still remember the 2000s and early 2010s, he was ECD of BBDO Bucharest, winning back to back Agency of the Year titles at ADC and Effie and regional CD on Mars at BBDO Europe.
He has constantly inspired his teams to create work that moves at the speed of culture. He gave a cheeky answer to the British Government with a campaign developed overnight which went on to win the Eurobest Grand Prix in PR. He fought the post-Brexit Referendum xenophobia with empathy with an initiative which ended up on CNN. He transformed cans into billboards to make the young generation fall in love with the world’s greatest brand again and created the first Coca-Cola packaging featuring actual Instagram profiles. He has inspired UEFA to change their mind and lift a stadium ban. He has created the first app used to collectively control a music event for the launch of Telekom. He has turned a historical Munich landmark into a historic statement for BMW. Most recently, he has created a stage for the Chinese youth to express their creativity with Absolut100 – a hundred simultaneous alternative parties across a hundred cities in China.