INTERACTIVE
Entries in this category include published spots between March 10th, 2023, and April 25th, 2024. If the participant has material completed, but not published, as of April 25th, but that will be published before May 1st, 2024, it may be…
INNOVATION
Entries in this category include published spots between March 10th, 2023, and April 25th, 2024 If the participant has material completed, but not published, as of April 25th, but that will be published before May 1st, 2024, it may be…
PROMO – ACTIVATION
Every promotional action focused in activating the sales and rotation of products or services. Involves pieces that are promoted in any of the medium and big format channels. Entries in this category include published spots between March 10th, 2023, and…
EFFECTIVENESS
This category is clients’ favourite. Because it is with the effectiveness that they define the strategic vision not of the work of their agencies. Effectiveness recalls the basic and sometimes forgotten purpose of advertising: to generate results at the point…
HEALTH CARE & PHARMA
Personal hygiene and beauty. Deodorants, perfumes, lotions, toilet paper, toothpaste, mouth rinses, tooth and hair brushes, feminine towels, tampons, makeup, hair products, hand and body creams, sunscreens, paper handkerchiefs, soaps, machines and shaving creams. Drugstores, hairdressers, spas, opticians, yoga rooms, gyms…
BETTER WORLD
Corporate social responsibility shows the relevance and prominence that our profession has in society. This category rewards those agencies and brands that seek with their messages and actions to make this a better world. Entries in this category include published…