I have been creating ideas for 20 years as a CD in Mullen, Saatchi, and RSCG. Now I am in charge of a creative team in an independent creative agency Zaraguza. In the days before Facebook became Meta, Mr. Zukerberg called us the most creative agency on the platform. During my career, I have helped gain traction for international brands such as O2, Audi, and SONY, as well as hipster restaurants and local roasteries. Eventually, I also started my bistro.